I’m Charlotte, and I design data-driven digital experiences.
Product Designer based in London, working across AI-enabled experiences in SaaS, B2B and B2C — turning customer insight into clear, trustworthy interfaces.
Currently at Feefo, focusing on simplifying complex problems, building scalable design systems, and aligning user needs with measurable business impact.
Usually deep in Figma, with a good playlist on. This portfolio is built using Figma Sites.
Transforming FLANNELS
Luxury App
End-to-end case study of the FLANNELS app. Enhancing luxury shopping with personalised features, improved browsing, and overall user experience.
Read case study
Designing for Culture, Community
and In-Store Experiences
Elevating the experience of a digital hub for exclusive events, brand takeovers and cultural moments at FLANNELS X.
Read case study
Optimising the User Experience
with Data-Driven Testing
At FLANNELS we are constantly improving and testing the site, here are a few highlights.
Read case study
Redesigning Checkout for Speed
and Simplicity
Multi fascia project optimising the checkout
Coming Soon..
Feefo Social
...
Coming Soon..
Feefo B2C
...
Thank you for visitingmade with 💚 and ☕
Let's chat
charlottehemus@hotmail.com
I’m Charlotte, and I design
data-driven digital experiences.
Product Designer based in London, working across AI-enabled experiences in SaaS, B2B and B2C — turning customer insight into clear, trustworthy interfaces.
Currently at Feefo, focusing on simplifying complex problems, building scalable design systems, and aligning user needs with measurable business impact.
Usually deep in Figma, with a good playlist on. This portfolio is built using Figma Sites.
Coming Soon..
Feefo B2C
...
End-to-end case study of the FLANNELS app. Enhancing luxury shopping with personalised features, improved browsing, and overall user experience.
Read case study
Elevating the experience of a digital hub for exclusive events, brand takeovers and cultural moments at FLANNELS X.
Read case study
Redesigning Checkout for Speed
and Simplicity
Multi fascia project optimising the checkout
Coming Soon..
Feefo Social
...
At FLANNELS we are constantly improving and testing the site, here are a few highlights.
Read case study
Thank you for visitingmade with 💚 and ☕
Let's chat
charlottehemus@hotmail.comI’m Charlotte, and I design
data-driven digital experiences.
Product Designer based in London, working across AI-enabled experiences in SaaS, B2B and B2C — turning customer insight into clear, trustworthy interfaces.
Currently at Feefo, focusing on simplifying complex problems, building scalable design systems, and aligning user needs with measurable business impact.
Usually deep in Figma, with a good playlist on. This portfolio is built using Figma Sites.
Coming Soon..
Feefo B2C
...
Transforming FLANNELS Luxury App
End-to-end case study of the FLANNELS app. Enhancing luxury shopping with personalised features, improved browsing, and overall user experience.
Read case study
Designing for Culture, Community and In-Store Experiences
Elevating the experience of a digital hub for exclusive events, brand takeovers and cultural moments at FLANNELS X.
Read case study
Redesigning Checkout for Speed and Simplicity
Multi fascia project optimising the checkout
Coming Soon..
Feefo Social
...
Optimising the User Experience with Data-Driven Testing
At FLANNELS we are constantly improving and testing the site, here are a few highlights.
Read case study
Thank you for visitingmade with 💚 and ☕
Let's chat
charlottehemus@hotmail.comI’m Charlotte, and I design
data-driven digital experiences.
Product Designer based in London, working across AI-enabled experiences in SaaS, B2B and B2C — turning customer insight into clear, trustworthy interfaces.
Currently at Feefo, focusing on simplifying complex problems, building scalable design systems, and aligning user needs with measurable business impact.
Usually deep in Figma, with a good playlist on. This portfolio is built using Figma Sites.
End-to-end case study of the FLANNELS app. Enhancing luxury shopping with personalised features, improved browsing, and overall user experience.
Read case study
Elevating the experience of a digital hub for exclusive events, brand takeovers and cultural moments at FLANNELS X.
Read case study
Redesigning Checkout for Speed and Simplicity
Multi fascia project optimising the checkout
Coming Soon..
Feefo B2C
...
Coming Soon..
Feefo Social
...
At FLANNELS we are constantly improving and testing the site, here are a few highlights.
Read case study
Thank you for visitingmade with 💚 and ☕